耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

来源:谷德

耐克实验室CHI和耐克实验室NYC分别位于纽约Bergdorf Goodman和芝加哥耐克旗舰店的顶层,它们被设计成灵活的模块化空间,可以适应不同的装配。该空间包括一套悬挂陈列台和架子,用定制缝制的尼龙和皮带组成,还有一套用数控CNC制作的可互换的刻有独特图案的木条。宽松的皮革家具参考了抽象的运动造型;而大媒体墙则是由CNC切割成的木条制成。

Located on the top floor of Nike’s flagship store in Chicago, and in Bergdorf Goodman in NYC, the NikeLab space has been designed as a flexible modular space to accommodate a variety of installations. The space includes a set of hanging display racks and shelves; made from custom stitched nylon and leather straps; and a set of interchangeable uniquely patterned CNC cut wood bars. Loose leather furniture reference abstracted athletic forms; while the large media wall is made from CNC cut painted wood slats.

▼空间一览,space overview

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

▼项目平面,project plan

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

解决办法是什么?

What were the solutions?

我们创建了一个零售概念,给耐克提供了工具来培育耐克实验室的产品故事。根据季节不同,产品也不同,所以我们需要创建一个灵活的显示系统,可以容纳各种各样的故事,各种各样的产品。多种木材经由电脑控制的磨制后支撑着定制的尼龙和皮带。横梁可以安装在墙上,创造出一个放置各类鞋子的墙面,或者堆叠起来,变成一个服务台。为了支持一个统一的产品故事,我们制作了一个大圆环。而且,用软木和回收的耐克鞋底(重新磨过)设计而成的座椅和底座,可以用来分层地展示产品。一个大型的用电脑控制研磨而成的墙体里整合了高分辨率的屏幕,用来灵活第显示数字内容和摄影照片等。

We created a retail concept that gave Nike the tools to curate its Nikelab product stories. The product assortment varied by season, and as such we needed to create a flexible display system that could accommodate a variety of stories, with a variety of products in a variety of configurations. The product assortment varied by season, and as such we needed to create a flexible display system that could accommodate a variety of stories, with a variety of products in a variety of configurations. Custom stitched Nylon and leather straps supported computer milled timber beams made from a variety of species. The beams could be wall mounted to create a footwear wall, or stacked to create the service desk. Milled rings were created to support single product stories; and floor-standing sport inspired seats and plinths made from cork, and recycled Nike soles (regrind) to help support a tiered presentation of product. A large computer milled wall integrated hi resolution screens to display digital content and photography flexibly.

▼横梁可以安装在墙上,创造出一个放置各类鞋子的墙面; the beams could be wall mounted to create a footwear wall

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

用了什么材料?

What materials were used?

整体用色非常简单,而且是整个设计概念的关键。空间中的所有部件都是通过计算机制作和手工的组合而完成的。这一概念的核心是木梁,每一根都是由不同种类的木头制成,而且用电脑制作了参考耐克标志性图案的参数化图案。横梁可由皮带和尼龙纤维支撑,它们有定制的编织方式。用钢制成的模块化定制桌基;或者挂在墙上,用简单的钢架做支撑。皮带也支撑着木磨圆环,来讲述独特的产品故事。座椅和底座由激光切割制成的皮革、耐克重塑(回收鞋)和软木塞制成。Led灯管被设置成三角形,悬挂在钢制天花板网格上。

The palette was quite simple and key to the overall concept. All parts in the space is created through a combination of computer controlled manufacturing and hand finishing. At the heart of the concept are the wood beams, each made from a different species, and computer milled with parametric patterns developed with reference to Nike’s iconic sole patterns. The beams can be supported by nylon and leather straps with custom stitch patterns; a modular custom table base made from steel; or hung from the wall from simple steel shelf brackets. The straps also support wooden milled rings to tell unique product stories. The seating and plinths are made from laser cut leather, Nike regrind (recycled shoes), and cork. The lighting is led tube lights set into a triangular pattern and hung from the steel ceiling grid.

▼Led灯管被设置成三角形,悬挂在钢制天花板网格上;the lighting is led tube lights set into a triangular pattern and hung from the steel ceiling grid

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

▼横梁可由皮带和尼龙纤维支撑,它们有定制的编织方式;the beams can be supported by nylon and leather straps with custom stitch patterns

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

设计简章是什么?

What was the brief?

耐克希望设计的核心理念体现可持续设计这个概念。因此在设计简章中呼吁采用运动带来的灵感,即模块化、适应性强的设计,能随着耐克实验室不断变化的需求而改变。

Nike wanted at sustainable design ethos at the heart the concept. The brief called for a sport inspired concept that was modular, adaptive and could move with Nike Lab’s changing needs.

▼项目中使用到的有着不同纹路的横梁,beams with different patterns

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

▼横梁的电脑渲染,renderings of the beam

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

▼横梁做成墙面的图纸,drawings for the wall beams

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

耐克实验室Chi&NYC,美国 / RUFproject 灵活的运动商店

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