耐克实验室Chi&NYC，美国 / RUFproject 灵活的运动商店
Located on the top floor of Nike’s flagship store in Chicago, and in Bergdorf Goodman in NYC, the NikeLab space has been designed as a flexible modular space to accommodate a variety of installations. The space includes a set of hanging display racks and shelves; made from custom stitched nylon and leather straps; and a set of interchangeable uniquely patterned CNC cut wood bars. Loose leather furniture reference abstracted athletic forms; while the large media wall is made from CNC cut painted wood slats.
What were the solutions?
We created a retail concept that gave Nike the tools to curate its Nikelab product stories. The product assortment varied by season, and as such we needed to create a flexible display system that could accommodate a variety of stories, with a variety of products in a variety of configurations. The product assortment varied by season, and as such we needed to create a flexible display system that could accommodate a variety of stories, with a variety of products in a variety of configurations. Custom stitched Nylon and leather straps supported computer milled timber beams made from a variety of species. The beams could be wall mounted to create a footwear wall, or stacked to create the service desk. Milled rings were created to support single product stories; and floor-standing sport inspired seats and plinths made from cork, and recycled Nike soles (regrind) to help support a tiered presentation of product. A large computer milled wall integrated hi resolution screens to display digital content and photography flexibly.
▼横梁可以安装在墙上，创造出一个放置各类鞋子的墙面； the beams could be wall mounted to create a footwear wall
What materials were used?
The palette was quite simple and key to the overall concept. All parts in the space is created through a combination of computer controlled manufacturing and hand finishing. At the heart of the concept are the wood beams, each made from a different species, and computer milled with parametric patterns developed with reference to Nike’s iconic sole patterns. The beams can be supported by nylon and leather straps with custom stitch patterns; a modular custom table base made from steel; or hung from the wall from simple steel shelf brackets. The straps also support wooden milled rings to tell unique product stories. The seating and plinths are made from laser cut leather, Nike regrind (recycled shoes), and cork. The lighting is led tube lights set into a triangular pattern and hung from the steel ceiling grid.
▼Led灯管被设置成三角形，悬挂在钢制天花板网格上；the lighting is led tube lights set into a triangular pattern and hung from the steel ceiling grid
▼横梁可由皮带和尼龙纤维支撑，它们有定制的编织方式；the beams can be supported by nylon and leather straps with custom stitch patterns
What was the brief?
Nike wanted at sustainable design ethos at the heart the concept. The brief called for a sport inspired concept that was modular, adaptive and could move with Nike Lab’s changing needs.
▼项目中使用到的有着不同纹路的横梁，beams with different patterns
▼横梁的电脑渲染，renderings of the beam
▼横梁做成墙面的图纸，drawings for the wall beams